I particularly enjoyed his skillful deployment of the 180 degree handed complement:
2. Be original. Same rules apply to when all you lot who moan about whether Bravia or Guinness or John Lewis was original or not. Poke’s nice unlimited site looks a little like a Motorola site, our nice Bravia site looks a little like a Pioneer site.
Well worth a read.
I’m almost done with a very similar post about how digital planning works. I didn’t copy, I’ve been working on it for ages. Honest guv.