I enjoyed my workshop in Cannes – it was all about smart, simple, social ideas. I wrote about it here. Thanks to everyone who helped to create chatter around it. Not sure if that’s what did it, but the room was totally full, which was great.
The big twist was that my ‘special guest’ was my mum.
I got participants to answer a brief aimed at a target audience of 60ish baby-boomer-tech-savvy individuals. Then I surprised them by getting mum to critique their work over iChat (which thankfully played ball in a live setting).
She was great. They were surprised. And we all learned a lot. Me included.