Amazon – Surprise Me Detail

Sweet Detail

I love sweet details – and I like this on Amazon.com when you’re browsing inside a book it has a ‘surprise me’ link. It’s just like opening a book in a shop at a random page. Sweet.

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3 Responses to Amazon – Surprise Me Detail

  1. Matt says:

    That is a cool idea, though when someone offers to surprise me I usually expect a little more than a random book page.

    Though it’s the little things that make people chose to go to the shops rather than browse the internet. Some people shop because they need things, others because they love to shop, the Internet caters well very well for the first group, but not so well for the later. Site need to have a buying process that is quick and easy, but along side this they must offer an option for those who like to take a little bit longer in buying process.

    Matt
    http://www.trendplanner.com

  2. Faris says:

    small defining gestures = brand building awesomeness.

    love
    faris

  3. Andy Polaine says:

    Yeah, but what about the UI with that big red arrow saying Sweet Detail in horrific outlined VAG Rounded? Oh, that was you…

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