Amazon – Surprise Me Detail
by Iain on November 19, 2008

I love sweet details – and I like this on Amazon.com when you’re browsing inside a book it has a ‘surprise me’ link. It’s just like opening a book in a shop at a random page. Sweet.
by Iain on November 19, 2008

I love sweet details – and I like this on Amazon.com when you’re browsing inside a book it has a ‘surprise me’ link. It’s just like opening a book in a shop at a random page. Sweet.
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3 comments
That is a cool idea, though when someone offers to surprise me I usually expect a little more than a random book page.
Though it’s the little things that make people chose to go to the shops rather than browse the internet. Some people shop because they need things, others because they love to shop, the Internet caters well very well for the first group, but not so well for the later. Site need to have a buying process that is quick and easy, but along side this they must offer an option for those who like to take a little bit longer in buying process.
Matt
http://www.trendplanner.com
by Matt on 19/11/2008 at 4:46 pm. #
small defining gestures = brand building awesomeness.
love
faris
by Faris on 19/11/2008 at 7:26 pm. #
Yeah, but what about the UI with that big red arrow saying Sweet Detail in horrific outlined VAG Rounded? Oh, that was you…
by Andy Polaine on 22/11/2008 at 12:42 am. #