Following on from the post about URLs out, searches in.
According to Ad Week: W+K in NY have hired a search dude (By the way I’m not suggesting a causal relation between my blog post and the hiring before anyone thinks I’m being a total knob).
Search is something so deeply ingrained in most peoples’ online experiences that there has to be more interesting and creative ways to use it – over and above what we’ve seen so far. It’ll be interesting to see what happens when you put great search people and creative agencies together. It’s something I’ve always wanted to have a go at…
Back to the article… The closing line has to be one of the best I’ve ever seen:
“He knows the nuts and bolts,” said Gleeson. “You can get him in a room of search wonks and he can more than represent. Beyond that, he’s a good strategist and creative thinker.”
I’d never heard the term wonk before. And I don’t know what it means to ‘more than represent’, but it sounds pretty damn good. So I looked up wonk and found it:
wonk (wongk) noun
An expert who studies a subject or issue thoroughly and excessively.
When I grow up I wanna be a wonk!