I was watching TV last night and an ad came on for continuing education. It’s one with fingers walking around the place. The ad was OK. I didn’t really pay much attention. But at the end of the ad the call to action was – “search for EMA online”. Not visit direct.gov.uk/ema or what you’d normally get, but just search for EMA online.
So I tried it. And it worked.
On Google both top natural search listing and the sponsored link would have taken me to the right place. On Live search and Yahoo.com the right link was the sponsored top link as well as being number 2 in natural search (not perfect, but good enough).
Then a couple of minutes later I stumbled on this article (via: BoingBoing) about how in Japanese advertising the use of search terms in posters is really kicking off. I quite like how they’re integrating a search box with a suggested search term into their ads.
Visit http://www.cabel.name to read the whole thing and see more pictures.
It does seem like a potentially smart way to go now that most of the short and memorable domain names with any meaning have been scooped up. But making sure you’ve got the right people looking after your search engine optimisiation / marketing stuff is EVEN more important than it was yesterday.