Logic+Emotion: Thought of the Day
by Iain on July 6, 2007
Caught this great quote on the excellent Logic and Emotion blog:
“Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad agency. But if you are in the authenticity and integrity business then you have to think design. If you are in the co-creation business today—and you’d better be in this age of social networking—then you have to think of design.”
Bruce Nussbaum, BusinessWeek
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[...] Bruce Nussbaum, BusinessWeek Great article picked up Logic and Emotion blog via crackunit [...]
by digital in London » Blog Archive » Brand as curator on 20/09/2007 at 4:37 pm. #