OK, you have to know some stuff to put things on the Internet, but not that much. Just look at the people in 80% of YouTube videos, do they look like they know how to do complicated computer stuff? Or use a VCR? Or open a tin? In spite of this the girl on the left and her friends have had over 12m views of their video clip.
Basically if you have an idea, good or bad, you can make it happen online. There’s not that many people who can stop you. You really can just do ‘interesting’ things – globalrichlist.com and cock-a-doodle.co.uk are 2 projects that we’ve done just for the hell of it (with a degree, however small, of social conscience).
Of course you can still do those things and not work in a digital agency, you could work anywhere. But imagine how much fun it would be to have that kind of creative freedom, every day, in your job.