by Iain on November 30, 2006
I was sorting through some of my old notes and I came across a quote that I jotted down during a presentation by Massive (the guys who do in-game advertising). Talking about why gaming is more impactful than TV:
You can’t play games and do something else at the same time. Or someone will sneak up from behind you and stab you.
Pretty direct. And very true.