As an advertising medium, the web is like communism. It’s never very good right now, but it’s always going to be great some day.
It’s rare that I laugh out loud and nod my head in fake-sagelike agreement. So many genius posts. BTW note the ‘AS AN ADVERTISING MEDIUM’ in the above quote, without it I’d disagree wholeheartedly.
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Nice. Worth asking, perhaps, “is any advertising medium ever 'really good right now'?” I know what both of you mean, but I'd cite the success of AdWords in the Direct Response, and CraigsList/eBay/Gumtree in the Classifieds categories as massive exceptions to the rule — advertising isn't just display, chaps, and only creative agencies forget that.
But how “good” are the existing channels, exactly? Sure, they have strengths, and we love them for it — but arguably, the number of articles telling me that advertising is dead indicates that these, too, have their problems.
I'd suggest that media aren't *intended* as advertising channels. That advertising is a secondary use to which we put them. Which, when I come to think of it, is the point you just made. Ah well