Notes on designing the Guardian iPhone app

2 points I found particularly worthy…

1. Getting the balance between native UI experience and Guardian brand (totally core to the success of this app IMHO)
2. The USP discussion (people are often obsessed with USP, when the answer could just be ‘great content, done well’).



7 thoughts on “Notes on designing the Guardian iPhone app”

  1. Completely agree on point 1. For my money, the McSweeny's app is a good example of not getting the balance quite right, pushing the brand a bit too much over the content.

    Demo here, though of course it's more obvious when you've got it on yer akchul phone:

  2. Just a suggestion but have you tried using the bookmarklet? It allows you to choose the element on the page that you want to use.

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