2 points I found particularly worthy…
1. Getting the balance between native UI experience and Guardian brand (totally core to the success of this app IMHO)
2. The USP discussion (people are often obsessed with USP, when the answer could just be ‘great content, done well’).
Nice.
Iain
Great point from Ian Tait – notes on designing the Guardian iPhone app.
Completely agree on point 1. For my money, the McSweeny's app is a good example of not getting the balance quite right, pushing the brand a bit too much over the content.
Demo here, though of course it's more obvious when you've got it on yer akchul phone:
http://iphone.mcsweeneys.net/
I might recommend this stencil kit:
http://www.uistencils.com/products/iphone-stenc…
I bought one and it's brilliant. I've not used to create anything like such an amazing app as the Guardian verison. It's <thumbs up>fun though</thumbs up>
Nice of you to sign that post.
Um, yeah, thanks for pointing that out…
Just a suggestion but have you tried using the bookmarklet? It allows you to choose the element on the page that you want to use.
The best news app around – I would have expected no less. Top work mate. I’m in UK … pint some time
http://iphoneland.com.ua/