Confidence In Blog Posts Over Time – My Analysis (Slideshare)

Sometimes this is how I feel. And sometimes I can only express myself through presentations ;-)

Political Update Profile Message

jackson 5 abc / MP3 & Music Blog Songs / The Hype Machine

Spotted this on the Hype Machine today.

jackson 5 abc / MP3 & Music Blog Songs / The Hype Machine

I’m not even sure what it means. But it shows just how far political campaigning has become integrated into the fabric of the web. What’s next? Political allegiance verification messages before you get to enter sites?

Crisps and Conversations

I’ve been a bit of a sceptic about interactivity and FMCGs. Most of the time they just create digital litter.

Maybe it’s just because I’m a big fan of crisps. But Walkers seem to be doing some peculiarly interesting things around conversations and their brands.

Firstly the brilliant ‘Do Us a Flavour’ campaign. (If you’ve not seen it, they’re getting people to submit new flavors of potato chips. If you submit the winning flavour you get £50k and a 1% share of the profits from the new flavour).

The site’s got a lot of shortcomings. It doesn’t handle duplicates at all well, and the searching isn’t up to scratch. But it obviously doesn’t matter that much to people: 130,000 pages of entries – 6 to a page – gives almost 800,000 flavours submitted. That’s bloody incredible.

But they deserve it. They’ve built the campaign around a great question. A superb conversation starter. I’ve ended up two or three times now in conversations where people have got really excited about coming up with interesting new and bizarre flavours of crisps. And debating what would actually sell. What’s likely to win. Etc. etc. etc.

It’s a brilliant user generated content idea becuase anyone can do it. You don’t have to have any technical skills whatsoever. It’s just about imagining something. And something that almost all of us will have an opinion on whether we’ve thought about it before or not.

Once the submissions round is over. They’re going to manufacture the judges favourite top 6 flavours and let the public choose which of them wins. Generating trial / sales and driving even more conversations. As a genuinely integrated campaign I think it’s quite brilliant.

And now they’ve re-launched Monster Munch crisps. But they’ve not made a new version. Instead they’ve reverted to the old one.

monster_munch

What’s so clever about this is that they’ve tapped into a conversation that’s been going on for decades amongst crisp fanciers. Everyone knows that the old Monster Munch were bigger. They were ‘the biggest snack pennies can buy’. And they had really cool big monsters advertising them. It’s the kind of thing that pops up in those terrible ’50 reasons why things aren’t as good as they used to be’ nostalgiawank TV shows.

Anyway they’ve made them like they used to be again. And I love the ‘old’ flash on the top corner of the pack.

And if you’re wondering how big they are now. This is how big…

monster_munch_10p_size

Apparently there’s a new website coming soon too. I’m not holding out a lot of hope for it being the next brilliant thing online. If they follow the normal FMCG template it’ll be all about the monsters. Maybe some flims? Perhaps embeddable / sendable monsters? Monster games? I hope they do something really nice though. Building on what they’ve done so far.

And just in case you don’t remember the original Monster Munch monsters from the TV ads…

The Finest Sweatshirt in the World?

I bought me one of these Nike x Loopwheeler AW77 sweatshirts:

From the Nike 1948 store in Shoreditch.

I’ve been wearing it for 3 days straight. And I can’t take it off. It truly is the finest sweatshirt I’ve ever owned. I don’t normally get like that about clothes. And I loved it without hesitation before seeing the video (in case you were wondering).

Another bonus point for YouTube! It’s completely bonkers that I can find a video of my new favourite item of clothing on the web.

Orange Unlit Tour – Welcome Hedluv

We’re putting on a tour with Orange. It’s part of the whole ‘I am’ thing. The Unlit Tour is about an artist going on the road and creating his own ‘I am’ story as he goes. The tour is going to be ‘made by everyone’. From the people who open up their houses to act as gig venues and the bands who’ve offered to support to the strange and wonderful randoms that Jont and Dave meet on their travels.

This video basically tells the story better than I could. It’s the film of their first few days on the road.

My particular highlight is a band called Hedluv who played in Penzance. They’re kind of like The Mighty Boosh meeting Goldie Lookin Chain in the keyboard section of Toys R Us.

To see them live watch about halfway through the video above.

Or here’s something else they made from YouTube:

On their website you can find such awesome things as HedLuv’s Online Pasty Guide.

hedluv

I think someone ought to license them for the next Orange ad, quick.

Before someone else nabs them…

Don’t forget to have a look at The Unlit Tour site to see what else has been ‘going down’ (as the kids might say).

10 Things I Love About Blip.fm

I said I was going to write a megapost on Blip.fm. Here it is.

Here’s what Blip say you get out of it on their homepage:

Blip.fm | What are you listening to?

And so far it’s really working for me.

If you like the sound of it join up here:
http://blip.fm/invite/iaintait

It’s not perfect. The more I’ve played with it the more I’ve noticed little things that could be improved (I’ve listed them at the bottom). But you can tell the guys are working on constantly improving the app. And they’re taking user feedback splendidly well. Which is my first big tick.

10 Things I Love About Blip.fm can be read below (I’ve had to put it on another page or people’s mouse-wheels would wear out on the homepage).

Continue reading 10 Things I Love About Blip.fm