Guns ‘R’ Us

Guns for salePsssst. Wanna buy some guns?

A brand new microsite by Poke. The film’s been done by Mother.

We’re trying to get it seen by as many people as we can. So we’ve put together a microsite and have done some interesting distribution stuff including our first ever Podcast (come on, you know we had to do one at some point!). You can find it in the Apple ITunes Music Store FOR FREE now:

We’re trying to get the film seen by as many people as possible, so please forward to friends if you like it.

A List Apart: Articles: Web 3.0

web 2.0 graphicI almost feel like I know the guy in the empty seat, or certainly someone cast from the same mold. Zeldman writes about the state of the web. A List Apart: Articles: Web 3.0.

But ours is a medium in which, more often than not, big teams have slowly and expensively labored to produce overly complex web applications whose usability was near nil on behalf of clients with at best vague goals.

True, and that’s still the case. There’s some people who’ve learned from their mistakes (and some who haven’t), some technology that’s improved (and some that hasn’t), Web 2.0 is not a magic wand. In fact (for me) it’s not really very much, apart from a handy organising thought. But the above quote could just as easily be applied to a Ruby-on-Rails project with lashings of AJAX if it’s being run the wrong way by the wrong team.
We’re on an upward tech curve, innovation is happening. VCs and money people are catching up. And for them Web 2.0 is just a lazy shortcut to describe a load of stuff that has been combined to make a few good web apps work better.

That sort of feels like where Zeldman is going too. And he ends the piece with a lovely message which I felt was written just for me:

To you who feel like failures because you spent last year honing your web skills and serving clients, or running a business, or perhaps publishing content, you are special and lovely, so hold that pretty head high, and never let them see the tears.

But just you wait till I get my AJAX, Ruby driven, social dog walking group reminder photo blog service up and running. The VCs will be whacking down my door with their greedy fists. Or something like that.

Mobile Marketing

Yesterday I spoke at the Mobile Marketing 2005 conference. I actually quite enjoyed it which surprised me.

It was a tricky old thing. From speaking to lots of people later it’s obvious that there’s a lot of different levels of knowledge and experience within the sector. And there’s still a lot to play for. Which is inspiring.

What’s less inspiring is quite how ‘old media’ a lot of the thinking in the industry seems to be. Especially from the network operator side. It’s almost as if the web and open source hasn’t even registered. The networks (and a load of ‘feeder’ companies around them) seem to want to control and own everything. Their value chain seems to rely on them owning and delivering content. Much like a properly old-school ISP.

Is it really economically impossible for a network to detach itself from all their ‘value added services’? I hate using that term (especially when the services in question add no discernible value in my world). If I was offered a network that just charged a data rate but let me go where I wanted, using whatever device I wanted, I’d be in like a shot. And hoovering up mobile bandwidth. They may not get me paying 50p to watch a movie trailer from them (I would absolutly never do such a thing by the way). But they would get the data charges.

Or am I just being naive?

Until they sort themselves out I’m hoping for a massive wi-fi cloud and using VOIP on mobile wi-fi devices. Fuck the mobile networks. (Note to mobile networks (especially any of our clients): I didn’t really mean that completely).

Honda Element Game

i really like this site. The Element and Friends Web Site – 2006 Honda Element

Yes it’s for a car and yes it’s a game (2 thing that I’d normally not get at all excited about). But it’s really charming. The tone of voice and style are lovely and I just like it, so there.

(Via Random Culture)

Yahoo gets Flickrd

yahoo flickrBusiness 2.0 – The Flickrization of Yahoo. It’s a long article, but makes for interesting reading about how social software is begining to spill over into many aspects of Yahoo!s business.

One point that they make that particuarly resonated with me is the difference between Yahoo! and Google. I’ve always felt that Yahoo! is more ‘human’ than Google – probably because in the good old days Yahoo! was structured around directories, picked by human editors. And now, if you start adding human tags to search (as Yahoo! MyWeb v2.0 does) – it goes back to becoming a much more human window onto search. Yaaaaaaaaaahoo!

Levi’s Antidote

Levi\'s AntidoteLevi’s Antidote is, in its own words:

“…a living, growing snapshot of what people are thinking and doing across Europe.”

Now, as the guys at SMLXL so rightly point out, this is theoretically a great idea. A campaign that supports creativity, gets people involved and says all the right stuff about Levi’s. BUT, to my mind it gets lots of things wrong…
Continue reading Levi’s Antidote

Google Analytics

Google Analytics LogoGoogle Analytics – Google offers free web stats through its new service. Based on the popular Urchin software this is a great way for site owners to get detailed site analytics (for free!). I still like my simple to read Mint stats too though.

Who knows? Get Google Analytics installed and you might meet someone like Kief.

43 – The Magic Number

43thingslogoWell there’s 43 Things which I’m a huge fan of – a community based around ambitions and things we’d like to do, genius. And really nicely done. Then there’s 43 Places – a community rooted in the places that we’ve visited (or would like to visit). And now there’s 43 People – a community based around the people we’d like to meet.

All the sites are incredibly smartly put together using all the latest Web 2.0 must haves. Robot Co-op I salute your brilliance.

PC Magazine: Top 101 Web Sites

PC Magazine: Top 101 Web Sites – really annoying laid out. But a good reminder of some of the best sites out there, and you might even discover one or two new ones. I did.