American Express RED are trying to rasie Â£10k to fight AIDS in Africa today. All you have to do is click on a banner on the front page of Yahoo.co.uk (and it doesn’t even take you anywhere!). Each click raises 25p.
Cool Hunting blog the Gnarls Barkley video for UK chart smash number one hit – Crazy. It’s top. A really simple idea beautifully executed. Based around a morphing set of Rorschach ink blots it’s a worthy accompaniment to the track. I don’t know quite why I felt compelled to write about it, it just moved me. But I guess there’s a few things that I really liked:
The video mirrors the beauty (and simplicity) of the track; which is nice.
They’re both a modern interpretation of things from the past. They feel like they’ve been inspired by loads of things, but actually imitate nothing (that I’m aware of).
They both stand out from everything around them. The track just bursts out of the radio. And if I watched MTV I’m sure that this video would really stand out alongside the ‘booty action’ of most modern hip hop videos.
I’m personally really happy that Talking Point got awarded as it’s a project that caused me a lot of sleepless nights, and involved a lot of tricky client meetings. [See original blog post here]. As a platform I think we could have done lots more with it, and maybe we still can. Nonetheless it’s nice to see it get commended in this way.
Great to see that the UK is well represented across the board.
Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study’s stats you believe, only 17-32% of RSS users actually know they’re using RSS.
I don’t find this at all hard to believe. I use RSS all the time, lots of people I know use RSS, but without knowing what RSS actually is or how it works. Before trying to write a definition of RSS I did about 10 minutes of fruitless searching, attempting to find a definition that you didn’t have to be a techie to understand. I couldn’t. I’m sure that there are simple definitions out there. But all the ones I found tended to stray off into scary things like XML definitions.
Having tried (and in most instances failed) to tell clients about RSS feeds the most useful description of RSS I’ve found is something like this:
“Using RSS you can make your website content very portable. It takes the most important information: titles, text, links and images. And makes it easy for you, or other people to display it in the way they choose. An RSS feed enables people to view your site content on their phone, on their computer, on other websites (MyYahoo, Google personal home page, etc.). It gives you extra distribution channels for your content with almost no extra effort.”
That’s the fundamentals (as I see them). Of course there’s loads more you can do with RSS, but as a basic description this sort of works for me. If my dummies definition misses lots of important things please let me know.
“59% of 6 to 65 year olds in the UK are gamers. In total there are 26.5 million gamers in the UK. The average age of a UK gamer is 28 years old, and the gender split is almost even, averaging out at 45% female and 55% male”
I was shocked at the volumes, the average age, and the gender split. The report is well worth a look and contains some great info-graphics – see above.