It reminds me of a quote from Tim Berners Lee about how “the Internet will always be a little bit broken” as reported by David Weinberger (I think I first heard it in his book Small Pieces Loosely Joined). In essence, because much of the web is made by real people it’s always going to have flaws. The argument then continues if you try to make a website too polished it feels like it’s trying to overpersuade people and they react against it.
The tricky bit for me is how you deal with corporate websites, yes they’re made by real people. But then so are TV commercials, and you don’t expect errors in those. Or, perhaps, if the rest of the TV environment was made up of public access channels you would?!?
And what about websites that need me to feel safe and secure? I’m not sure I want my bank website to feel as if it’s “a little bit broken”. Hmmm. I’ll have to ponder on that one. Feels like another chapter of my Emotional Architecture piece that I’m still promising to write.