Tag Archives: sony

BlockJam

sony blockjamI was checking out a BoingBoing post on LED puzzle blocks which look pretty awesome in themselves. But there’s a footnote that links to a Sony project called BlockJam which just blew me away. (Check the video of the prototype).

It’s a musical hardware interface made up of LED blocks that can be joined together to create musical structures.
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Bouncy Balls!

sony bouncy ballsSony Bouncy Balls TV advert. For me this is one of the greatest ads of recent times. Not only is it a thing of great beauty. It’s executed brilliantly. It demonstrates, in a way that everyone can understand, the key product benefit. Oh, and a lovely soundtrack too. [As an aside Veneer by Jose Gonzales is one of my favourite albums of the year so far].

But that’s only half the story…

The other side of what makes this ad so brilliant is the fact that so many people knew about the ad even before it had been edited. The use of Flickr to create buzz around the event of dropping the balls. The releasing of the ‘making of’ documentary before the advert itself.

Very very smart. My hat is off.