Sometimes It’s Hard


Poke NY’s unofficial motto is Don’t Give Up (at least it was last time I was there). There’s various versions of it all round the office. At first I wasn’t sure I liked it. But I’ve grown to realise that it’s a really important skill and one that can’t be taught.

Everyone knows that passion for what you do is massively important. But it’s equally important to be able to hang onto that enthusiasm when it feels like the world is conspiring to beat it out of you.

I was at an IAB round table the other day chatting with people about ‘the industry’ and it’s really clear that no-one is finding it easy at the moment. Everyone’s got problems. Competition is hot for projects and is coming from all angles. It’s hard to find good people. Collaborations aren’t working properly. We’re still fighting the same old battles. But, perhaps if it was easy it’d be boring…

Don’t give up!

And whenever I’m having a hard time I always reassure myself with this simple thought: “My job’s not so bad, and at least nobody died”

Which makes me think of this clip from The Day Today, which makes me laugh, and then it’s all OK…

Note: this will only work until someone dies or gets killed at work, then I’ll be stuffed.