BannerBlog.com.au : Where Banners Click – nice site from Australialand. A regularly updated feast of online advertising with contributers from lots of agencies around the world (including Poke’s very own Tobie Cameron).
We’re trying to get it seen by as many people as we can. So we’ve put together a microsite and have done some interesting distribution stuff including our first ever Podcast (come on, you know we had to do one at some point!). You can find it in the Apple ITunes Music Store FOR FREE now:
We’re trying to get the film seen by as many people as possible, so please forward to friends if you like it.
Yesterday I spoke at the Mobile Marketing 2005 conference. I actually quite enjoyed it which surprised me.
It was a tricky old thing. From speaking to lots of people later it’s obvious that there’s a lot of different levels of knowledge and experience within the sector. And there’s still a lot to play for. Which is inspiring.
What’s less inspiring is quite how ‘old media’ a lot of the thinking in the industry seems to be. Especially from the network operator side. It’s almost as if the web and open source hasn’t even registered. The networks (and a load of ‘feeder’ companies around them) seem to want to control and own everything. Their value chain seems to rely on them owning and delivering content. Much like a properly old-school ISP.
Is it really economically impossible for a network to detach itself from all their ‘value added services’? I hate using that term (especially when the services in question add no discernible value in my world). If I was offered a network that just charged a data rate but let me go where I wanted, using whatever device I wanted, I’d be in like a shot. And hoovering up mobile bandwidth. They may not get me paying 50p to watch a movie trailer from them (I would absolutly never do such a thing by the way). But they would get the data charges.
Or am I just being naive?
Until they sort themselves out I’m hoping for a massive wi-fi cloud and using VOIP on mobile wi-fi devices. Fuck the mobile networks. (Note to mobile networks (especially any of our clients): I didn’t really mean that completely).
Nik, one of my co-partners at Poke has, in my opinion, finally nailed a proper useful-use for his Hulger Phones. Although an interesting design statement and a humerous novelty when attached to a mobile, I don’t think anyone would really use them in the longer term. But, they sure beat a crappy headset for VOIP. So a partnership with Skype seems like a winner to me!
Adrants covers BK getting ‘Farked’ – an interesting story of a brand getting stacks of exposure though an online community running away with their ‘icon’ and co-opting it in their own way. The article kind of makes it sound as if BK had a hand in it.
I’m in the process of writing a bigger piece on brands and viral subversion – I’ll post it soon…