Just in case it gets lost in the comments. I thought it was worth blogging the fact that Tony Davidson left a comment in response to my ranting the other day. Thanks. It’s always nice when a monologue turns into a dialogue. Stops you feeling like a nutter talking to yourself.
Anyway, Tony used an interesting word in his comment: frustration.
I think that word totally nailed it for me. As I said in my response, I’m not frustrated by anyone or anything. I’m just frustrated that I see bad things happening in the industry. I see destructive competition taking place, territorial protectionism is becoming widespread and paranoia and mistrust is starting to damage product and creativity.
Damn, that sounds quite apocalyptic! It’s not as bad as all that, mostly. But I can see it creeping into play on both sides. Resentful digital agencies are getting scared that big players with big wallets are moving in on their turf, and tallented people in above the line agencies are getting bored of being told that their time is up.
I’d love to see more real open honest collaboration taking place, where ideas are the heroes and awesome end-product is the thing that everyone is striving for, together. So I’m going to try to stop being so frustrated and start doing something about it. No idea what, but I’m sure it’ll come to me one day…