Tag Archives: online community

Spot the Bull

Spot the bull

This is one of my favourite projects of recent times. It ticks all of the boxes that get me excited about the work Poke do.

It’s a simple idea, that hasn’t been done before (as far as I can tell). We were basically tasked by Orange to come up with an interesting way to give away a bunch of tickets for Glastonbury. So we came up with the idea of:

  • Putting a GPS enabled cow in a field (it turned out to be a bull later so we could turn the name into a tabloid-friendly pun)
  • Showing it’s position live on the internet, along with webcams
  • Whoever guesses where the bull is going to be at a certain time of day will win tickets

You can play online now for the next 4 weeks:

http://www.orange.co.uk/spotthebull/

I really hope that it gets picked up by the online community. It just feels like the kind of idea that people could get excited about. It’s one of those things that creates an interesting interface between the real world and the web world, and it’s a bit silly too (which often helps).

(In case you’re worried, we were very careful that the activity doesn’t in any way interfere with the Bull’s normal life. The whole thing has been devised in consultation with the farmer and the RSPCA)

Burger King Gets Farked

Burger King FarkAdrants covers BK getting ‘Farked’ – an interesting story of a brand getting stacks of exposure though an online community running away with their ‘icon’ and co-opting it in their own way. The article kind of makes it sound as if BK had a hand in it.

I was chatting with Rob from B3ta.com about this earlier and he spoke to Drew from Fark who made it very clear that there was absolutely nothing commercial about the Farking at all.

I’m in the process of writing a bigger piece on brands and viral subversion – I’ll post it soon…