Poke: Seeking Creative Director

Poke are hiring. We’re looking for a new creative director.

It’s a nice place to work, or at least I think so.

We’re looking for someone quite particular. If you’re interested, or think you know someone who might be, please take a look at the job description here.

I had a great response to the last plea for help and I’m keeping my fingers crossed that the web and the lovely people who sometimes read this blog might be able to help.

If you’re responsible for a successful lead, or are a successful applicant through my blog I’m sure I can furnish you with some kind of decent reward. I’m not sure what yet but we’ll work something out…

Continue reading Poke: Seeking Creative Director

Digital Creativity Revisited

Yesterday I posted this: Tony Davidson on Digital Creativity

I got into a bit of a rant about it. You’ll find it’s easy to bait anyone who works in digital in this way. In fact there’s probably a good sport in there somewhere. It’d be interesting to go blog-baiting and see just how much noise and repressed angst you could stir up.

Simon left a comment about how lots of digital agencies will end up as production houses, and you know what, he’s probably right. If you look at the US, you’ll see that there’s plenty of them around. And they do great online advertising. Really great online advertising.

But I’ve slept on it now and I’ve mellowed a bit. I don’t really mind what people think about the role of digital agencies. If we do good stuff and prove ourselves we’ll survive. And if we do really good stuff we’ll carve out our own special niche in the world. A ‘them vs. us’ argument is a silly thing to get bothered about. The debate about how the digital industry is going to pan out is as pointless as the never ending Mac vs. PC debate.

Ultimately it’s up to you, as a client, or as a computer purchaser to make your choice. You’ll end up with a different product or experience depending on your choice. I know it’s not a binary decision, there’s a whole load of ‘grey’ agencies in the middle who are in the middle, but focussing on that will ruin my analogy.

Anyway, whether you’re choosing a new computer or an agency to give you a bit of digital magic, you’ll either make the choice from the heart or from the head. Sometimes your choice will be based on empirical product evidence, othertimes it’ll be based on less tangible factors.

And no! I’m not trying to suggest that digital agencies are like Macs, that would just be spoiling for a fight.

technorati tags:, , , ,

BannerBlog

Banner Blog Logo

BannerBlog.com.au : Where Banners Click – nice site from Australialand. A regularly updated feast of online advertising with contributers from lots of agencies around the world (including Poke’s very own Tobie Cameron).

Diablogue: Life takes….

Life takes visaDiablogue (a new find on the blog trail; thanks Russell) pointed me in the direction of a new online Visa campaign produced by AKQA. Life Takes Visa

As the Diablogue guys say there’s some sweet moments in there. But I can’t help but feel that this is just a load of nice little ads glued together into a website.

For the money that was spent on this piece of interactive advertising, I’d have thought they might have taken the opportunity to do something, well… ‘interactive’? Instead it’s just a load of nicely produced FakeReal scenarios, which support the offline advertising brilliantly. It’s a really nice piece of ‘online advertising’ in that sense. But it left me wanting more.

The thing that really puzzled me though was the copyright notice at the bottom of the page:

microsoft/visa

How come an advertising website is copyright Microsoft?

I did a bit of digging around and found that there’s a version of the site that you can get to via http://lifetakesvisa.msn.com/visa.asp which has an MSN frame at the top. Not sure how ‘exclusive’ the deal is, and how it came about.

From where I’m sitting I see a lot of the big online media owners trying to get closer to ‘creative agencies’ so that they can deliver richer, more extensive, online advertising that’s exclusive to their network. It’s almost like good online advertising could be considered content. Imagine that ;-)