I’m a bit of crisp junkie as I’ve said before (even post the drinking oil advert that put me off a bit).
So I’m a bit biased, but I like this thought. Buy this Kettle Chips party box online for $19.99 which contains:
- Five 5 oz. bags of People’s Choice chips, one of each flavor
- “A Taste of Putumayo: Music for Every Palate” world music sampler CD
- trivia postcards
- voting ballots
- food pairing ideas, drink recipes and a premium chip clip
Then you can go online at http://www.passporttoflavor.com and vote for your favourite of the 5 limited edition flavours with a chance to win a decent prize.
It’s maybe not everyone’s cup of tea, but in terms of getting crisp lovers to get involved with new product development I quite liked it.