Following earlier posts about QR codes (or Semacodes) – the barcodes that your phone can translate into cool stuff – thought I ought to post this from the MIT Advertising Lab on uses for QR codes.
I can’t help but think that the ones above look like some kind of freakomatic 60s Haight Ashbury throwback though.
Via [...]
Brazillian interactive cinema ad for Fiat using text messages. More details on the MIT Advertising Lab blog
Interesting idea, and something we’ve had discussions about before. But I always felt it was really irresponsible to do something in cinemas using mobile phones. And a bit odd too. When I go into a cinema the first thing [...]
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