Tag Archives: media

What I’m Feeling About Webby Connect

Zi6_0086

It’s interesting. But through the sessions it’s becoming very clear that it’s a world of 2 halves.

One half is people who believe that it’s just business as normal. Everything conforms to the old rules in the end. It’s all about talent, content, films and monetization through advertising. And things like fragmentation are just are just an irksome inconvenience than can be sorted out later using old-school big money hammers. There’s glimpses of new thinking. But rightly or wrongly there’s lots of clinging to old stuff too.

Examples:
http://lstudio.lexus.com
http://www.inthemotherhood.com/
http://www.thewb.com

Photo 8

The other world is made up of designers, inventors and entrepreneurs. People who love making things. Guys who understand online culture and user experience. They value simplicity, focus, single mindedness and more often than not have built something for themselves that it turns out (and I don’t think by accident) other people love too.

Examples:
http://www.muxtape.com
http://www.mint.com
http://www.tumblr.com
http://www.aaronkoblin.com/
http://www.hulger.com

And then there’s the anomalies. Guys like the New York Times who you’d expect to be in the first group, but quite brilliantly exist fairly firmly in the second.

I’m not saying that one or other of the groups is necessarily right or wrong. They can both be right and do their thing. But one costs less, is more fun and feels like the spot where ‘real’ creativity is occurring.

I’m talking tomorrow. Eek.

Media Organisations of the Future

Faris has a good write up of a presentation by Simon Waldman of the Guardian: What is a media company?

I saw the same presentation (or a version of it) at a Microsoft day late last year. And I have to say I thought he put forward a really compelling case. I don’t want to rip-off Faris’ slides that he ripped-off from Simon ;-) So you’ll have to go here to see them.

I do share Faris’ reservation that it works for people like the Guardian, or MTV, and bits of the BBC. But I’m not sure if it holds true for De Agostini where their whole business model relies on transportation of physical stuff (binders, lord of the rings tiles, pony statuettes, etc.).

Interestingly, or not, De Agostini is one of the few things I’ve not manged to find in Wikipedia recently).

Sorrell vs. Murdoch

Interesting Reuters article from a couple of weeks ago. Martin Sorrell talks about how media companies are running scared of the new new media. But perhaps most interesting is his criticism of News Corp’s recent acquisitions.

Continue reading