These guys are working their way through every console Mario game and attempting to collect every star on every level. At this moment in time they’re 66 hours in and doing pretty well. They’ve raised over $22k so far. If you’ve never played any of the Mario games you’ll have no idea the enormity of the quest they’ve committed too.
Last night they had the 2nd most trending topic on Twitter, but that seems to have died down now unfortunately. But you can help to get it back up there by tweeting with the hashtag #mariomarathon – plus if you tweet with that hashtag you’ll be entered into a draw to win the contents of one of their “Mario Schwag ? Boxes”. Hooray.
The whole thing is being streamed live on ustream.tv. People who donate or tweet about it are getting shout-outs on the air. They’re mucking around. They’re having fun. A bit like Tim’s thing that I posted the other day. There’s something about this that just feels DIY and super-excellent.
Of course there’s examples of brands having done this kind of thing too. Diesel’s Heides campaign, and also the movieboy campaign for The Sun. But brands and agencies always seem to overcook it (just a bit), hell we’ve done it too. It’s only natural. We want it to look slick. To convey the values of the brand. To be laden with the clients’ lovely juicy messaging. We feel like we need to use ALL the social services. We overly worry about moderation and the list of mistakes goes on.
Mario Marathon is how the real world works. Stick it on a site. Use stuff that’s out there and away you go… FUN TIMES!
Making email better and more strategic / thoughtful
There’s some similarities with this talk I did at Playful last year about scores.
I’m mega-pumped at the moment about injecting game rewards and strategy into everything. So I was excited when I spotted this piece about What GTA Can Teach Us About Connecting with Consumers yesterday. It’s almost 80 charts and it’s less about scoring and more about environment and interaction, but there’s some great stuff in there. I especially love the notion of ‘Embracing the Glitch’…
I stole this title from a thread over at IBM Developer Works. Unfortunately after such a great setup the thread itself is pretty unthrilling.
Email is a lot like Tetris. The thrill of inbox zero. The joy of knocking out 4 lines with a massive delete binge. The inability to leave it alone. The annoying but catchy music. Actually scrub that last one. Or perhaps that’s what email needs?
But is it true that we’ll all lose eventually? Most days it feels like it to me.
Or is there an email equivalent of Cossack dancers and a shuttle launch? If so, where is it, and how can I get there?
Sorry it’s taken me so long to get it up online, but I had to get the video off the guys, and then it turned out to have been shot from a strange angle where you’ve got no idea what’s going on. So I did a bit of jiggery-pokery and combined the video with the Keynote presentation and synched it up as best I could. And the audio is a bit muffled, but hopefully you can make out what’s going on…