Tag Archives: digital

Outsourcing In-Housing And All That Jazz

The Men From The Agency

I’ve been having lots of bollocksy conversations with ‘industry types’ about whether doing production in-house or outsourcing it is the right thing to do. I’ve always been of the opinion that you need at least a good core of production in-house. Otherwise you miss out on lots of things – especially if you’ve got a good culture of sharing ideas, inspirations, frustrations and stuff.

I don’t think that’ll necessarily always be the case. If the digital side of the industry reaches a point of maturity that could always change. But given the fact that it’s an open platform that anyone can add to and help to extend and evolve I don’t see it being mature (in all respects) any time soon.

I was reminded that I’d not posted anything about this when I was watching the rather super Men From The Agency on BBC4 on Sunday Night. It’s about CPD who I’ve written about before. And Richard wrote a very good thing about how they were a New Media agency when this documentary was aired back in 2006.

The thing that made me think about the in-house/outsource debate was the way that Alan Parker and Ridley Scott used to be a totally vital and key part of the creative team. Making films in the basement of the agency and pushing what could be done in terms of ‘making stuff’. Perhaps I’m not familiar enough with the types of relationships that agencies have with directors and production companies today. But from the little experience I have, this looked like a much tighter unit.

It was only later on that Parker went and set up a separate production company at the request of some senior CDP dudes (if I remember correctly and I might not, I was nodding-off slightly at this point). I’m guessing that this departure and separation was at a point where they’d collectively made their point in terms of creative use and evolution of the medium.

When I say I’m guessing, I really am. But I felt that there was a parallel that helped me to self-justify my myopic view of the world even further. So I’m going to ride it until someone tells me I’m wrong.

My Talk at Under The Influence

Here’s the talk I did at Iris’ excellent Under the Influence day. It’s basically about digital experiences and magic and how the two are interconnected.

Hope it’s OK – from my perspective I think it wanders a bit at the end (I sort of ran out of preparation time). As usual I can’t bear to watch it in order to tell if it’s rubbish or not. I need to get over my fear of seeing and hearing myself, it makes it impossible to do anything on YouTube or the like.

I wish I’d got to see more of the day’s other talks but I was busy writing my presentation and doing other work. But now thanks to the magical internet and the generosity of Iris I can see them all online. Hooray.