I’m a bit behind on this one but Dell have started a corporate blog. It’s getting very mixed coverage:
- Good(ish): Scobleizer – Tech Geek Blogger Â» Four little links say volumes at Dell site
- Pretty bad: Micro Persuasion: Dell Starts Corporate Blog, But Fails to Address Critical Issues
- Mixed (from very bad to OK in 2 posts): B.L. Ochman’s weblog – Internet and corporate blogging strategy, and online marketing trends, with news and commentary
Looking at it I think they’ve got a lot of fundamentals right. They’re not moderating too hard, they’re letting real stuff through. They’re looking at links in and links out. They’re responding to comments. And fair play to them, there’s a huge volume of stuff to deal with.
It mustn’t be easy for someone like Dell with customer service issues to stick their head out of the trench. So good luck to ’em I say.