I read a book yesterday in one sitting. Well a couple of sittings if you include changes in mode of transport from bus to train. It’s very rare that I do that. It’s also very rare that I find a ‘business’ book that grips me like this one did.
It’s got a brilliant mix of theory and analysis, mixed with case studies and stuff that you can actually do if you’re interested in improving some of the Right-Brainy kind of skills that he’s talking about. Personally I think it nails the balance of micro vs macro absolutely perfectly.
I won’t do a very good job of summarising the book, so I’ve nicked this from Amazon’s synopsis:
Uses the two sides of the human brain as a metaphor for understanding how the information age came about throughout the course of the past generation, counseling readers on how to survive and find a place in a society that is marked by rising affluence, job outsourcing, and computer technology at the expense of inventiveness, empathy, and meaning.
Which almost does the job of describing it.
I know it’s probably one of those books that neatly reinforces my world view, but we all like to have our world views reinforced now and again don’t we? But more than just doing a nice job of making me feel better about myself it’s also inspired me to do a few new things… (Details to follow)
The author, Dan Pink, also blogs here: http://www.danpink.com/