Whilst checking my lovely new easy-to-read stats package ‘Mint’, I noticed that an old friend and colleague had linked to me. A click later and hey-presto Kief Morris is alive and well. And he’s even said a nice thing or two about me and my wee blog! (But Kief, sorry mate, I ain’t no Design Director. Take a look around, does this site look like it’s been properly designed!) ;)
Thank you stats, thank you links, and thank goodness there’s only a few people visiting the site or I might never have spotted Kief passing through.
Sony Bouncy Balls TV advert. For me this is one of the greatest ads of recent times. Not only is it a thing of great beauty. It’s executed brilliantly. It demonstrates, in a way that everyone can understand, the key product benefit. Oh, and a lovely soundtrack too. [As an aside Veneer by Jose Gonzales is one of my favourite albums of the year so far].
But that’s only half the story…
The other side of what makes this ad so brilliant is the fact that so many people knew about the ad even before it had been edited. The use of Flickr to create buzz around the event of dropping the balls. The releasing of the ‘making of’ documentary before the advert itself.
I’ve finally got around to getting my head around just how good Technorati is. I knew it was powerful. But not that powerful. So I’ve installed BunnysTechnoratiTags on my blog. Meaning that I can make sure I’m properly hooked up with the ‘rati. (Once you realise you’re becoming a geek is there any way to reverse the process…?).
I’m especially loving the use of photo message QR codes on the back of the dummy Nanos (in case you don’t know these are like barcodes that you photograph with your mobile – all the rage in Japan apparantly).
It’s true that you learn a new thing every day. Tangentially, The thing I learned yesterday is that a key part of ‘The Knowledge’ that London cab drivers have to go through is a test of temperament. If you’re a moody git, you fail. I reckon some of them need retesting ;-)
Broadband Stars – Covering the social media revolution: Growing pains ahead for social bookmarking? Interesting comment on the growth of web 2.0 apps and how the democratisation of them may ultimately lead to problems. Also refers to the ‘old guard’ worrying about non-geeks co-opting their technology. Strikes me that one of the beauties of tagging is that if geeks want to keep their links (or whatever) pure, all they’d need to do is add special tags that only their acceptible community know and use. Thus weeding out tags of the great unwashed.
Smacks a bit of elitism to me though. But I guess being able to slice information based on who’s submitted it is a key part of social software. It’ll be interesting to watch anyway…
Also liking the use of del.icio.us for reader submissions (see coolhunting.com for examples.
Isn’t it bugging when you read articles that express what you’re thinking so much better than you ever could?
Another case in point with Kathy is her article on ‘Dignity is Deadly’. She talks about the painful puberty that companies face when they try to grow beyond their startup roots. And questions the need to grow-up in the first place. A question dear to my heart (professionally and privately;))