Following the BBH Lynx win post I thought this research into the attitude of CMOs(commissioned by Sapient) reported some interesting stuff. LIke the fact that 68% of CMOs prefer to work with multiple agencies, to derive the benefits of specialisation, and that 49% of survey respondents believe that traditional advertising firms have difficulty thinking beyond [...]
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Twitterings- iaintait: RGA just tried to friend me on FourSquare - I have an image of a massive agency visiting coffee shops in a pack. Shuddr. 13/03/2010
- iaintait: Because everyone's talking about the Gaga vid I took a look, but I didn't get beyond the ad for Quickbooks http://twitpic.com/1847q3 13/03/2010
- iaintait: Here's a "good-bye-to-the-loft mix" as requested by @Asi_Sharabi it'll hit the podcast shortly - http://bit.ly/feb2010mix 13/03/2010
- iaintait: @beddardo That tube is leftover from the ones you gave me ages ago - I've no idea how it survived! 13/03/2010
