Adrants covers BK getting ‘Farked’ – an interesting story of a brand getting stacks of exposure though an online community running away with their ‘icon’ and co-opting it in their own way. The article kind of makes it sound as if BK had a hand in it.
I was chatting with Rob from B3ta.com about this earlier and he spoke to Drew from Fark who made it very clear that there was absolutely nothing commercial about the Farking at all.
I’m in the process of writing a bigger piece on brands and viral subversion – I’ll post it soon…
If anything is hot right now it’s web2.0 – it’s starting to feel like mantra for a massive new bubble that’s swelling as I type…
Some people might say it’s a lot of fuss about nothing, and that there’s essentially nothing new in web2.0 (it’s really just what the web was always supposed to be: ‘a web of networked sites that fit together to create something bigger and better than the sum of its parts’).
That’s as may be, but as a set of organising thoughts and principles I think it has a place and a role to play. It certainly helps to make a case for getting rid of the desire for ownership that has plagued commerial web activity for so long now: “We’re going to own guinea-pig food online!”. Yeah right…
A great overview and primer here.
I my not going to surf any other kind of web from now on, if it ain’t 2.0 it ain’t getting in my
…K.I.S.S.I.N.G. (well maybe). Interesting report on
MSN and Yahoo! joining forces on the IM front to present a united front against the ‘Google-Threat’. Interestingly they appear to be leaving poor old AOL out. Almost makes me feel sorry for them, a bit.
I don’t know why really, but I love this little site. It’s only wee, but it’s perfectly formed. Kind of like one of thost little boutique shops where everything has been hand picked by a shopkeeper who cares. It’s just nicely designed things from Scotland, with a contemporary twist. If anyone’s looking to buy me something for Christmas – this scarf looks lovely ;-) Via Coolhunting.com