Comments for crackunit.com http://www.crackunit.com not new and improved exactly, but perhaps a bit neater Wed, 07 Jan 2009 03:20:07 +0000 Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by faris http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21722 faris Wed, 07 Jan 2009 01:05:55 +0000 http://www.crackunit.com/?p=1540#comment-21722 ehehehe my mate leo was immi's first guitarist - i went to their first gigs and that - she's a bit loopy indeed but brilliant. rockON> [appropriately enough],... ehehehe my mate leo was immi’s first guitarist - i went to their first gigs and that - she’s a bit loopy indeed but brilliant.

rockON> [appropriately enough],…

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by Garry http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21721 Garry Tue, 06 Jan 2009 23:49:06 +0000 http://www.crackunit.com/?p=1540#comment-21721 Tenori-On - how frickin' cool are those things. want one Tenori-On - how frickin’ cool are those things. want one

]]> Comment on Interesting Copy in Google Mail Ad by John Dodds http://www.crackunit.com/2009/01/06/interesting-copy-in-google-mail-ad/#comment-21720 John Dodds Tue, 06 Jan 2009 22:14:06 +0000 http://www.crackunit.com/?p=1543#comment-21720 The algorithm must have picked up on your druggie references. The algorithm must have picked up on your druggie references.

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by neil http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21719 neil Tue, 06 Jan 2009 21:53:21 +0000 http://www.crackunit.com/?p=1540#comment-21719 I'm afraid that I want to hit Imogen Heap with a big stick and make her stop. But I love Little Boots and her Tenori-On. I’m afraid that I want to hit Imogen Heap with a big stick and make her stop. But I love Little Boots and her Tenori-On.

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by Andy Polaine http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21718 Andy Polaine Tue, 06 Jan 2009 20:49:17 +0000 http://www.crackunit.com/?p=1540#comment-21718 I like the way that Imogen Heap is clearly sitting at the bridge of the Starship Enterprise with a hologram of a suburban living room behind her. Clever. I like the way that Imogen Heap is clearly sitting at the bridge of the Starship Enterprise with a hologram of a suburban living room behind her. Clever.

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by Bum Fluff http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21716 Bum Fluff Tue, 06 Jan 2009 17:46:16 +0000 http://www.crackunit.com/?p=1540#comment-21716 I am hooked on Little Boots now. I love playing with music, so looked into the Tenori-On. £699??? I will wait for now (recession…blah blah…). I wonder what it would be like to hear a 20-band orchestra using them. Could be, magic or very, very tragic. I am hooked on Little Boots now. I love playing with music, so looked into the Tenori-On. £699??? I will wait for now (recession…blah blah…). I wonder what it would be like to hear a 20-band orchestra using them. Could be, magic or very, very tragic.

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by Christian http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21715 Christian Tue, 06 Jan 2009 12:55:03 +0000 http://www.crackunit.com/?p=1540#comment-21715 I too get almost teary-eyed taking in the sheer authenticity of these gals, and feel like I need a shower, being in the business I'm in. But these kind of things (there are a zillion examples) have started to lead me to the opposite conclusion: Don't even try to go there. Brands being present on these networks is by definition unauthentic. Consider the two statements in your conlusion: "Be authentic" and "imperfection is OK". If you're being authentic as a big brand with a big media budget, shouldn't whatever you do better damn well be perfect? 'Cause if it's not, it will seem like you tried on purpose to get it imperfect, making you unauthentic. It's such a thin line that I've given up trying to include these kind of tactics. However, when they happen organically it's the most wonderful thing. On a brand level there are numerous brand fan pages on FB started by real fans with thriving communities. On a campaign level consider the amount of fan pages the Cadbury gorilla has. I think the only, but hardest, option that's left on both levels, is to be so damn good that people are incited to do all this for you. I too get almost teary-eyed taking in the sheer authenticity of these gals, and feel like I need a shower, being in the business I’m in.

But these kind of things (there are a zillion examples) have started to lead me to the opposite conclusion: Don’t even try to go there.
Brands being present on these networks is by definition unauthentic.
Consider the two statements in your conlusion: “Be authentic” and “imperfection is OK”.
If you’re being authentic as a big brand with a big media budget, shouldn’t whatever you do better damn well be perfect? ‘Cause if it’s not, it will seem like you tried on purpose to get it imperfect, making you unauthentic.
It’s such a thin line that I’ve given up trying to include these kind of tactics.

However, when they happen organically it’s the most wonderful thing. On a brand level there are numerous brand fan pages on FB started by real fans with thriving communities. On a campaign level consider the amount of fan pages the Cadbury gorilla has.

I think the only, but hardest, option that’s left on both levels, is to be so damn good that people are incited to do all this for you.

]]> Comment on Key Trend for 2009 - STEALTH by facu http://www.crackunit.com/2009/01/05/key-trend-for-2009-stealth/#comment-21714 facu Tue, 06 Jan 2009 12:04:08 +0000 http://www.crackunit.com/2009/01/05/key-trend-for-2009-stealth/#comment-21714 that´s a new one. that´s a new one.

]]> Comment on How to ‘Do The Internet’ with Little Boots and Imogen Heap by Adam Crowe http://www.crackunit.com/2009/01/06/how-to-do-the-internet-with-little-boots-and-imogen-heap/#comment-21713 Adam Crowe Tue, 06 Jan 2009 11:14:09 +0000 http://www.crackunit.com/?p=1540#comment-21713 YESSSS! YESSSS!

]]> Comment on Key Trend for 2009 - STEALTH by Knotty http://www.crackunit.com/2009/01/05/key-trend-for-2009-stealth/#comment-21711 Knotty Tue, 06 Jan 2009 05:37:43 +0000 http://www.crackunit.com/2009/01/05/key-trend-for-2009-stealth/#comment-21711 Do you reckon Buzz would give these a go? Do you reckon Buzz would give these a go?

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