This is just round the corner from my house. Right outside the school. I loved it so much.
Then I spotted it. In the bottom left. A giavaway piece of copy:
I should have spotted it. Should have seen the slightly too good marker-work. This is not the work of a fun mum. This is a highly-manicured transmedia marketing campaign. I bet there’s already a picture of me photographing it as part of a case study video.
Or maybe I should turn down my cynic filter and enjoy it in all its pink glory.
And sure enough, it’s a lovely little story about beer advertising. But mostly the importance of speaking to all kinds of people at your clients’ places. And listening to them.
I’m looking forward to meeting the first person who describes themselves as a Story Finder on their business card. (I checked LinkedIn and there are couple of them, but it’s nothing to worry about, yet).
This looks interesting. I’m always up for a hallucinatory peep-show in a tunnel…
Go here for more.
Only one word. Outstanding.
via: Boing Boing