I’m doing a talk at the Mobile Marketing conference next week. And in my researching of interesting mobile marketing ideas came across this amazing promotion for Qwest in the US.
It’s a city-wide treasure hunt using semacodes
– nothing particularly innovative there – we’ve pitched mobile treasure hunts lots of times (and quite honestly never been 100% sure of the idea).
Make it a big contest between ‘schools’, and throw in some huge big inflatable creatures and hey presto! You’ve got a winner.
Even if the participation rates are tiny. Who could fail to notice groups of people running round a city with 20 foot high animals, and subsequently have conversations about it. Nice!
From Cult Of Mac Blog – iPod Nanos on Tokyo Metro – This is a great (if a little expensive) promotion. Having said that, this is one of those ads that creates so much residual ‘buzz’ around it that the initial investment is totally worth it. I’ve just finished the excellent book Buzzmarketing: Getting People to Talk About Your Stuff. Hence I’m temporarily obsessed with ‘buzz’. I’ll write a review of the book soon. In the meantime, have a look at the Buzzmarketing.com site.
I’m especially loving the use of photo message QR codes on the back of the dummy Nanos (in case you don’t know these are like barcodes that you photograph with your mobile – all the rage in Japan apparantly).
SMS kettle: best invention ever? – maybe not, but it is the invention that we’ve been waiting for! Ever since the launch of Teabuddy.com we’ve been waiting to complete the loop, to enable the site to turn the kettle on. Now we have it…
Where can I buy one? (update: according to shinyshiny they’re hitting the shops in January.) Tea-riffic!