I’d spotted this exhibition in the press and then stumbled on it totally by accident in Selfridges basement this evening. It’s amazing. It’s a series of photographs of style tribes.
Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years.
As well as the exhibit they’re scouting for and photographing people in the basement of Selfridges. There were a few big guys with beards in there getting photographed when I was in, which added to the whole affair.
Facebook app + QR code. Sounds like someone playing ‘cool shit mashup’. But here something’s been made that is much greater than the sum of its parts.
It’s really simple. You add the Facebook app. Click ‘make my tshirt’. And you’re pretty much done. A custom QR code t-shirt is generated that you can buy immediately.
(If you’re still not getting it, basically if someone takes a photo of the funny thing on the front of your t-shirt you’ll be added to their friends on Facebook).
Whether you’d actually buy or wear one, that’s not the point. It’s just one of those really simple ideas that makes me go: “Yeah, that’s cool, I’m a bit jealous”.
Add to friends Moo stickers – I think that’s what I want… In fact they shouldn’t be too hard to hack together – provided that the stickers are big enough and hi-res enough to capture the required detail for a QR code… Hmmmm
I’ve veered into silliness with trainers a few times, going out of my way to find them, spending too much money on them and hoarding them badly. I’ve always known that I wasn’t a real sneakerhead though. And I had that confirmed to me when I checked this article oncleaning your kicks @ Sneaker Freaker. If you’ve got dirty old shoes that you’d like to bring back to life there’s some good tips in there.
But what really made me realise what an amateur I am in the sneaker world was the Jason Markk site. Jason apparently makes the ultimate sneaker cleaning fluid – well someone has to. And I like the fact that it’s being done by someone that’s so single minded.
From their about us page:
We make premium goods and accessories for the sneaker boutique market. Our goal is to fulfill the needs and wants of today’s sneaker consumer by offering innovative, high-quality products and accessories. Our mission is to become the most widely recognized and trusted sneaker product and accessory brand in the world.
I’d hazard a guess that anyone who loves their sneakers will love someone who has made it their mission to create the ultimate sneaker products. Would you rather buy a product from someone who really seems to get how important your shoes are? Or Unilever?
Obviously post-sale the product has to be totally excellent too. The product is being put on shoes that are worth way more than money to their owners – just one story of a pair of 1 of 20 AF1s heading south could ruin the reputation of the brand in such a small niche market.
At first I scoffed about their limited edition cleaning sets. They look great and they’re definitely embedded in trainer culture. But then I thought about the kind of people they’re aiming at – and perhaps more importantly where the product is going to get sold. It’s not going to be in a local hardware store is it? If you’re paying $20 for a plain bottle, or much more for a fancy limited edition set you’re only going to see it in boutiques and high-end trainer stores. Where the packaging and legend around the product become super important.
I found this movie damn impressive, but the sound’s a tiny bit oppressive…
Food Fight is an abridged history of war, from World War II to present day, told through the foods of the countries in conflict. Watch as traditional comestibles slug it out for world domination in this chronologically re-enacted smorgasbord of aggression.