David Chang on Creative Direction

Well not exactly. But there’s many parallels in his talk about achieving deliciousness in the kitchen. All you have to do is replace the odd word here and there, and he could be talking about what it’s like to work in a decent agency: what the tradeoffs and sacrifices are, the importance of failure, and the feeling that you want to vomit sometimes.

Well worth spending 15 minutes with…

I’m a huge fan of Lucky Peach¬†which is the magazine that his group publishes. I’m not a massive food nerd, but it’s one of the few publications that I read every single page of when I get one. It’s always full of great design, photos and writing.

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Teach Your Kids to Crush Pregnant Animals

I saw this ad on telly today and was totally blown away. My first reaction was “wooooah, that looks awesome” (in the voice of my inner 6 year old). Then my inner Daily Mail reader kicked in and was all like “oh my god, teaching kids to splatter bugs is raising a nation of serial killers, no wonder this country is going to the dogs”.

When you look deeper into the product it really is gross – you can make the bugs, inject eggs or guts into their bodies and squash the shit out of them (or buy a bug grinder if you want to crush them like a pro). Link to the whole creepy crawler range.

I still can’t decide whether it’s good gross or bad gross. I think I’m coming down on the side of bad…

An Insignia Moment

For some reason this ad came into my head when I was in the shower. I think it was because I was just using random bottles of shampoo and shower gel.

Just goes to show the power of a jingle…

Microsoft and Yahoo! Ads

In under 24 hours I’ve noticed these 2 ads for what I suppose are Google’s nearest competitors in a bunch of things.

First this Yahoo! ad.

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Now I’m not crazy about the chick with the Social Media Tattoos. I’ve seen her around a bit and I find her a little bit, um, contrived. Especially when you put her outdoors in the middle of Tattoo-town (Portland, OR).

But then as I walked closer to the ad I noticed…

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Holy shit, it’s hand painted!

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At the very least this deserves an A for effort. Even if the ad is a bit horrible.

Then, this morning, I noticed this Microsoft Bing ad for the Portland Foodcarts Map.

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You can view the map here: http://www.bing.com/foodcarts. The site takes a while to load and it’s not the best experience ever (and it only works in some browsers – not Chrome). But they have gone and made a theoretically useful map of Portland Food Carts. So again, A for effort.

It’s good to see these guys making an effort.

My Talk at Under The Influence

Here’s the talk I did at Iris’ excellent Under the Influence day. It’s basically about digital experiences and magic and how the two are interconnected.

Hope it’s OK – from my perspective I think it wanders a bit at the end (I sort of ran out of preparation time). As usual I can’t bear to watch it in order to tell if it’s rubbish or not. I need to get over my fear of seeing and hearing myself, it makes it impossible to do anything on YouTube or the like.

I wish I’d got to see more of the day’s other talks but I was busy writing my presentation and doing other work. But now thanks to the magical internet and the generosity of Iris I can see them all online. Hooray.

The UNICEF Tap Project

I’d never seen the full case study of this amazing campaign before.

It’s just great. Probably old news to many of you. But still brilliant.

10 Reasons Digital Is Better Than Advertising – Remixed

This is all going to seem a little strange. Why on earth would anyone want to remix a presentation in such a fashion?

Well it’s a funny story you see. I was mucking around with some basic VJing software. It’s a thing called Quartonian that can take a folder full of images and do crazy stuff with them (using Quartz Composer on the Mac if you’re geekily inclined).

Anyway I tried it out with some holiday snaps and it was a bit odd. The images were all a bit too, well, holiday like. I wanted some pictures that had a more thought out narrative. So I thought why not stick a presentation through the VJing software? I didn’t want to use a client presentation so this is what came to hand.

Here’s what happened:


10 Reasons Digital is Better than Advertising from iaintait on Vimeo.

Oh my good lord I can see myself having some fun with This. Slipping in transformation like this 1/2 way through a boring creds presentation into an acid inspired 3d alternate reality…

The original version of the presentation can be seen in video format with me presenting it over at PSFK. The remixed version is much shorter and more interesting though ;-)

[If you want to do such a thing, and why wouldn’t you? It’s really very simple – just export your presentation out of Keynote or Powerpoint as a series of JPEGs, then point Quartonian at the folder – you’re away! I turned it back into video using Snapz Pro to screen capture the output]