This is just round the corner from my house. Right outside the school. I loved it so much.
Then I spotted it. In the bottom left. A giavaway piece of copy:
I should have spotted it. Should have seen the slightly too good marker-work. This is not the work of a fun mum. This is a highly-manicured transmedia marketing campaign. I bet there’s already a picture of me photographing it as part of a case study video.
Or maybe I should turn down my cynic filter and enjoy it in all its pink glory.