Storyfinding? Really?

I saw the title The Power of Storyfinding and I almost just skipped it as another trendy thing that I don’t need to know about. But because @GarethK recommended it I thought it can’t be THAT bad.

And sure enough, it’s a lovely little story about beer advertising. But mostly the importance of speaking to all kinds of people at your clients’ places. And listening to them.

I’m looking forward to meeting the first person who describes themselves as a Story Finder on their business card. (I checked LinkedIn and there are couple of them, but it’s nothing to worry about, yet).

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