Happylife – what happens when machines tell you about the emotional state of your significant others

We were all sitting in the lounge, like any evening. Sandra and I were watching some nondescript documentary and the kids were playing with their lego. The moment stole up on us. Paul was first to notice the unusual glow coming from Happylife. It continued to brighten – a gradual, barely conspicuous build up of intensity until we had to look away.

via Spime.org

Perhaps the most beautiful conceptual storyboards I’ve ever seen. For a really interesting project.

You should find out more about Happylife.

The reason for Apple’s success? Cats, obviously.


Proving that it was years ahead of its time, Apple had the good sense to put a cat in this Ad from 1981. Everyone thinks that Apple’s success stems from more recent activity. But I’d be willing to bet that it can all be tracked back to their visionary, pre-internet use of cats.

It’s a nice ad about how Apple dealers replaced the roasted keyboard and screen of this computer. From this incredible archive of old Apple print ads: http://www.aresluna.org/attached/computerhistory/ads/international/apple

I particularly like the ‘how stuff works’ approach…

Genius Corona billboard ad

So simple.

If you stand close to the poster you can almost hear the creatives high fiving each other. Either that or it’s been sitting in someone’s bottom drawer for years just waiting…

Whatever, it’s clever. And it’s a beer ad that’s brave enough to use a mathematical symbol instead of a belch.

Sent from my iPhone