There's a few people on Twitter saying the UTweet thing is a bit underwhelming. And perhaps it is for some of you. For sure it's not going to change the world.
But I'm looking at it as the digital equivalent of a double page ad in a magazine. It's got some nice shots of cool young people wearing t-shirts. But it has something playful and a little bit fun. If you were a brand like Uniqlo would you be better spending your cash on a photographer and a bunch of space in magazines. Or doing something like this?
Not everything has to be big and complicated to be good.