What’s that tennis ball doing on that ad? I’m confused. Oh, I see what you’ve done…
by Iain on February 23, 2010
I can't decide if I love this. I think I might. On the surface it's a bit shit. But lets face it Confused.com is a bit shit too. I think I love the fact that comparison websites have started fucking with our minds to become memorable – this and the meerkat both tap into odd psychological things.
11 comments
weeeeellll, CDP did it so much better in the 70s with the B&H work. Don't think this is good advertising tho. It says nothing, it offers nothing. It is just publicity with no great thought and so likely to be inefficient. For most life is too busy to work it out or bother to find out if the answer to the question “what are you selling” is missing…..
by rick on 23/02/2010 at 9:20 am. #
Haha brilliant
by walker020 on 24/02/2010 at 12:12 am. #
I don't think the tennis ball is anything to do with confusing you. I think it's a call back to the tv. There is a guitar, jeans and tennis poster which each match to a corresponding tvc. Or maybe I've over simplified it and they are so clever it passed me by.
by Martin. on 24/02/2010 at 2:32 am. #
I think the concept is you could pay for tennis lessons, guitar lessons etc with the money you saved. It's linked to the TVC. Doesn't work though.
by James Greenfield on 24/02/2010 at 7:47 am. #
To produce a poster that relies on you having seen a TV commercial is a dumb idea bought buy a gullible client.
by Rich on 25/02/2010 at 4:12 am. #
This is pony. Like their logo
by Murat Mutlu on 25/02/2010 at 6:35 am. #
We must fuck with their minds to become memorable.
That's the kind of comms strategy I can get behind ;)
by Andy Whitlock on 25/02/2010 at 7:03 am. #
at first i thought that the shadow casted by the metal beams above was a clever play on the logo. I was properly confused.
by jeremychia on 25/02/2010 at 6:59 pm. #
This is what happens when the tv idea doesn't work in print. You just bung something from the tv ad in and say it's all connected, consumers think like that. Then you take the money and say thank you very much, pleasure doing business.
by Dom on 02/03/2010 at 4:39 am. #
I don't think that's what they were trying to do. Looks like a crap TV-ad-reference-billboard.
by Rob Mosley on 15/03/2010 at 6:37 am. #
Good topics
by NFL jerseys on 12/05/2010 at 2:44 am. #