Comments on: Daytime TV Advertising

By: Oliver Sparrow

Oliver Sparrow — Mon, 04 Jan 2010 15:32:14 +0000

http://www.youtube.com/watch?v=gXhYRvbUYyE
Here is an alternative Kingsmill Confessions ad that I made. Enjoy.

By: Robert

Robert — Fri, 06 Nov 2009 08:29:03 +0000

I noticed that National Geographic ad, and was also completely appalled. It’s not as if air fresheners were good for the planet.

By: Do Kingsmill Confessions make you want to tell tales? « Ruth Mortimer – Brand & Business Blog – Marketing Week

Fri, 23 Oct 2009 15:14:05 +0000

[...] There is an brilliant post on CrackUnit.com by Iain Tait about ads he doesn’t like (read it here). He picks up on the current Kingsmill bread campaign, which encourages people to make [...]

By: business line

business line — Wed, 21 Oct 2009 21:00:50 +0000

The Kingsmill ad is a horrific embarrassment

By: Andy Polaine

Andy Polaine — Tue, 20 Oct 2009 22:36:25 +0000

Thank your lucky stars that you’re not living in Australia. Evening TV ads were worse than those daytime UK ones. The daytime Australian ones made me want to kick my TV in and they came on about every five minutes. It makes you long for Shake and Vac: http://www.youtube.com/watch?v=I8CTscW3dpI

By: Mikej

Mikej — Tue, 20 Oct 2009 13:29:10 +0000

maybe you could start a website aimed at mums for their hated moments at home for day time TV… build it up and then sell it to one of the brands mentioned as a communications channel … slash ‘daily insights’ panel

By: Dave

Dave — Mon, 19 Oct 2009 15:14:44 +0000

Add in a bit of Cannon & Ball and you’ve got pure advertising gold..

http://www.youtube.com/watch?v=XIs0oQcK0K0&feature=player_embedded

By: nothingelseis

nothingelseis — Mon, 19 Oct 2009 10:40:47 +0000

Ditto on the McDonald’s. Saw the TV ad on Saturday and then this print ad the following eve.

http://flic.kr/p/78Ksx5

Bloody lovely.

By: Daniel

Daniel — Mon, 19 Oct 2009 09:07:02 +0000

I saw the McDonalds ad for the first time on Saturday night and I was mesmerised. I don’t think I have seen an ad where the copywriter has had that much to do in a long time. I just wish it hadn’t been written for them…

The Kingsmill ad is a horrific embarrassment and the digital strategy even more so: another example of where an ad agency has just totally missed the point of digital and have grabbed at straws to tick that ‘consumer engagement’ box. (Isn’t it a bit embarrassing that most of the videos on the homepage of the confessions site has been rated 1 star?)

By: dogimo

dogimo — Sun, 18 Oct 2009 23:09:06 +0000

It would be funny and fitting if kingsmillconfessions.com gets entirely more confessions than they expected, from people claiming to have found sexual uses for their soft, white bread. Imagine that ad campaign from that.