by Iain on August 2, 2009
About 18 months ago I posted this clip:
At the time I commented:
Nice inspiration for an ad. Anyone, anyone…
Then I saw this.
I like the new Hula Hoops ads. I think they work really well. they’re funny, silly and reflect a truth about the product – no matter how old you are you can’t help poking your fingers through them and feeling like a big kid :-)
I do always feel a bit odd about re-appropriation though. I try not to. Because you never really know the full story. But there’s an emotional bit of my brain that immediately feels a little twinge of injustice…