Hula Hoops DJ

About 18 months ago I posted this clip:

At the time I commented:

Nice inspiration for an ad. Anyone, anyone…

Then I saw this.

I like the new Hula Hoops ads. I think they work really well. they’re funny, silly and reflect a truth about the product – no matter how old you are you can’t help poking your fingers through them and feeling like a big kid :-)

I do always feel a bit odd about re-appropriation though. I try not to. Because you never really know the full story. But there’s an emotional bit of my brain that immediately feels a little twinge of injustice…

5 thoughts on “Hula Hoops DJ”

  1. I think it’s cool in this case, because it’s true to hula hoops, not just borrowed interest – people have always pissed about with them (maybe not in quite as good a way, but still…)

    I still always feel a bit uncomfortable with brands that ask or tell me to take part and ‘make my own clips’ though – if the idea’s good enough, it’ll happen anyway.

    It’d be like Tango saying “Slap your friends too!”

  2. I tend to think this is a clear case of misappropriation rather than re-appropriation. People in advertising get paid pretty well to be creative. Slipstreaming lazily on other people’s original ideas ideas isn’t really a good look.

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