Nice work Katie for finding them. If you’re not aware of Katie Marcus’ work you should go and have a look at her lovely blog: http://www.whatkatiedoes.net – she finds (and makes) things so lovely they make me a bit sick. In a good way.
On the way to work this morning Sophie was reading my email out of the corner of her eye as she often does on the train (clients: do not be afeared I never let her spy on confidential things, I wait till she’s asleep or doing complicated make-up manoeuvres before I write ‘those’ emails). Anyway she noticed that I was using the word “we” in a way that she approved of. In a business context not a relationship one.
An interesting discussion followed about how we both really hate it when people do the whole. Me, my, I, mine thing when talking about the work that a team of people are doing. And how it’s so much nicer when someone uses words like we, our, ours and so on.
My personal pet hate – and it is mine not ours, actually, it might be ours, I need to check – is when people talk about ‘my team’ or even worse ‘my designers’ or even even worse ‘my account man’. Those people should be hung for intent to commit slavery.
Of course one is allowed to have a personal opinion or do stuff on their own, so sometimes ‘I think’, or ‘I’m going to sort this out today’ is totally appropriate.
This may appear a bit pedantic. But if you were on the receiving end of someone claiming that you’re ‘theirs’ you might feel different.
Some of you might be seeing the version of the site hosted on my rubbishy old web host. If you are, there’s no venn diagram to the right.
If, however, you’re seeing the version of my site that’s hosted on my spanking new web server you’ll see the venn to the right. This diagram was brought back by overwhelming public demand. Well 3 people said I should put it back in. So I did. Democracy in action.
(I’m sorry but a few comments got lost in the move, if yours is one of them I apologise, a lot)
I don’t love all their work. But I don’t love all my own work either.
In case you’re like me and don’t read the advertising press so much you might have missed out on the fact that CP&B bought a Swedish agency called Daddy. And if you’re not an agency person, you might not know much about Daddy. But I’ve come across them a few times recently. In fact I think they’re one of my favourite agencies in the world right now. They do great (sometimes brilliantly simple) digital work. Talk to the Plant is great. But my favourite thing is a really simple Facebook app that they did for Telia called Our Song (there’s a demo here - but try it out with your real friends on Facebook it’s awesome).
Anyway I digress. Daddy are a great agency.
So, back to my hating. Not only do CP&B do superb digital work like Whopper Sacrifice – one of my favourite things by a brand online full-stop. But as a ‘traditional’ (cough) advertising agency, Crispin decide to make their European creative hub an ex-‘digital’ (cough) agency.
How dare they.
And just to be super-clear, it’s not the fact that they’ve bought a digital agency. They wouldn’t be the first to do that. Not by a long shot. It’s the fact that they’ve made it their creative hub. Which, in words at least, means that they’re confident for creative ideas to start from that point.
There’s plenty of agencies out there talking about how they’re ‘putting digital at the heart of everything’, and some of them might fiddle with a bit of process, or make a token hiring here or there. But it’s bold business-focussed statements like this (combined with great work) that make Crispin the kind of foes I fear the most.