crackunit.com

It’s pure jealousy, and fear.

I don’t love all their work. But I don’t love all my own work either.

In case you’re like me and don’t read the advertising press so much you might have missed out on the fact that CP&B bought a Swedish agency called Daddy. And if you’re not an agency person, you might not know much about Daddy. But I’ve come across them a few times recently. In fact I think they’re one of my favourite agencies in the world right now. They do great (sometimes brilliantly simple) digital work. Talk to the Plant is great. But my favourite thing is a really simple Facebook app that they did for Telia called Our Song (there’s a demo here - but try it out with your real friends on Facebook it’s awesome).

Anyway I digress. Daddy are a great agency.

So, back to my hating. Not only do CP&B do superb digital work like Whopper Sacrifice – one of my favourite things by a brand online full-stop. But as a ‘traditional’ (cough) advertising agency, Crispin decide to make their European creative hub an ex-’digital’ (cough) agency.

How dare they.

And just to be super-clear, it’s not the fact that they’ve bought a digital agency. They wouldn’t be the first to do that. Not by a long shot. It’s the fact that they’ve made it their creative hub. Which, in words at least, means that they’re confident for creative ideas to start from that point.

There’s plenty of agencies out there talking about how they’re ‘putting digital at the heart of everything’, and some of them might fiddle with a bit of process, or make a token hiring here or there. But it’s bold business-focussed statements like this (combined with great work) that make Crispin the kind of foes I fear the most.

Nice work you bastards ;-)

The official release is here.