The Perils of Sponsorship

horse

If you sponsor ‘documentaries’ as a genre. Or even if you sponsor catch-up TV it could happen. You may end up inadvertently sponsoring a program about a guy who dies whilst being loved by a horse.

Reminds me of a ‘funny’ situation where we sponsored a B3TA newsletter and our promotion for a financial services client ended up next to a rather interesting quiz called “Funnel Or Tunnel”. I’m not going to link to it, but it can be found via the usual search engines. If you feel compelled to, you must be warned, it is, in capital letters, NSFW.

12 thoughts on “The Perils of Sponsorship”

  1. Didn’t Virgin run a new logo comp on B3ta that was pulled when the most popular entry was Richard Branson pissing on a small child?

  2. Hi Ian.

    Vodafone didn’t commission this documentary and they’re not sponsors of it.
    They’re kindly sponsoring the new 4oD Catch-Up service on Channel4.com.

    If that means their logo appears on pages referring to “unusual” programmes (and this isn’t the only one …), we’re all ok with that.

    Hope you enjoyed the doc.

    :-)

    Richard DH (Channel 4)

  3. On the Guardian, video coverage of the horrific Greek plane crash earlier this year was pre-rolled with a Cisco campaign depicting a business chap ‘crashing’ a paper plane into the camera. It really emphasised that if you’re going to try and brand spaces like this you could end up in some a ‘bad brand moment’. But then pre-rolls are rubbish/lazy anyway.

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