BakerTweet Now Live

Mmmm. Doughnuts. | POKE

Some of the excellent geeks at Poke have hacked together / masterfully crafted BakerTweet. It’s a wonderful hardware / software solution for alerting people to the latest oven output from the Albion bakery.

It’s a wireless Arduino thing that can be customised via a web interface to allow for various custom messages to be Twittered at the twist of a dial and the push of a water/flour-proof button.

What’s brilliant is The Albion actually using it. And it actually works.

Albion's Oven (AlbionsOven) on Twitter

Fingers crossed they keep it up and they see a significant rise in flash sales.

If you live or work in the Redchurch Street / Shoreditch High Steet area you can now follow @albionsoven on Twitter and be told when the freshest baked goods have dropped. But you’ll have to be quick I just heard they’ve had a run on buns.


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16 thoughts on “BakerTweet Now Live”

  1. “Where others talk, you guys walk”. right on. wonderful idea, it´s what it´s all about. brand comms and getting your head out the boring-but-award-winning- yet-expensive-and-ego-filler-t6x12-look-what-i-did-mom-CD-mag ad.

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  3. this is a great idea to alert your favorite customer of your product, syncing the hardware and software using twitter applications is nicely done. alert them when their favorite muffin is ready to be served. :)

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