Dear Adobe, you are a company that is supposed to understand design. You make wonderful software that lots of designers use. And then you go and do this. A plain text email would have been fine. A nicely formatted HTML email would have been OK too. But really. Seriously.
Using Comic Sans in an account termination warning email.
Desedo are setting up an agency specifically to engage with the American-Muslim demographic. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to engage ‘new’, niche consumers.
I wouldn’t normally have written about something like this. It’s a bit too thorny for me. On the one hand it sounds like a very smart (or hugely cynical) move. But on the other when I see McDonalds doing Eid ads like the one above I feel really really dirty.
From up here in my broadband-enabled-post-advertising ivory tower of judgementalism it feels like another cultural landscape about to be trampled by the marketing hoards. On a mission to try and extract cash from the smart people who haven’t got themselves up to their necks in cheap credit.
Nonetheless I’ve blogged it now. But for why you may ask? And I shall tell you for why. Because Michael used the word purview in his email.
Not totally your purview, but thought you might be keen to know about the first US advertising agency that will target the overlooked American-Muslim consumer and their $170B of spending power.
I ain’t never heard the word purview before.
The scope of the influence or concerns of something : such a case might be within the purview of the legislation.
A range of experience or thought : social taboos meant that little information was likely to come within the purview of women generally.
I shall now be using it often.
So here’s a tip for all you blogger-outreachers. Teach me a new brilliant word in context and I might be more likely to post your story. Or then again I might not.
On Saturday 4th April there’s going to be live, competitive designing going on. Designers get given a brief and a time limit and they have to ‘do’ design in front of a live audience.
Watching the video it reminds me of the whole turntableism scene. Turntablism isn’t like what DJs really do, and I don’t think this is really like what designers really do either. I’m guessing what wins out is a subset of showy skills designed to make people go “oooh…”. Doesn’t mean they’re not great designers either though.
I’d love to go and check out some extreme lasso action. But I’m not around that weekend.
Just caught this on the TV. I had no idea what it was for, but it had an intriguing coolness about it. As I had my laptop on my knee I tried out the URL just to see…
Turns out it’s a pretty smart thing that C4 are doing to get youngsters interested in other languages. Once you get to the site the language stuff is quite knocked back. But there are some very cool little films in there (although they’re non-embeddable, doh!). Not sure how well it’s work, but s’quite nice.
They’re basically a bunch of photos called ‘What We Own And Where It’s Made’. I just thought they were really nice, simple and thoughtful. There’s loads more countries too. Go and have a look. It’s a well nice blog.
It almost makes me want to go and do the same excercise in my own house. But not enough to actually do it.
I’ve never been one for giving pretentious names to mixes. Until now.
Apricity is such a great word, it means: the warmth of the sun in winter. And that’s the sound I was trying to create in this mix. Something that’ll make a chilly walk to work just a little bit warmer.
The Model – Overproof Sound System
Flashback (Jazzanova’s Breathe Easy Mix) – Fat Freddy’s Drop
Absynth (Marcus Worgull Remix) – Projections vs Woolfy
Keep Believin’ – Tensnake
White Diamond – Hatchback
Zillion Lights – Raz Ohara And Djuma Soundsystem
Paris (Aeroplane Mix) – Friendly Fires
Little Bit (Loving Hand Mix) – Lykke Li
Donut – M.A.N.D.Y. and Booka Shade
Guinea Pig (Vocal Variation Mix feat Julia Biel) – Ben Watt
Winter – Aril Brikha
I’m In Love With A German Film Star (Gui Boratto Mix) – Pet Shop Boys and Sam Taylor Wood
Iridium (Superpitcher Remix) – Lullabies In The Dark
I often think that these things are ‘the best ever’ when I’ve just done them, because the tunes are new and I guess if I didn’t at least like them a bit I don’t think I’d bother. But at this particular moment in time I think this is one of the best that I’ve done, ever.
I stole this title from a thread over at IBM Developer Works. Unfortunately after such a great setup the thread itself is pretty unthrilling.
Email is a lot like Tetris. The thrill of inbox zero. The joy of knocking out 4 lines with a massive delete binge. The inability to leave it alone. The annoying but catchy music. Actually scrub that last one. Or perhaps that’s what email needs?
But is it true that we’ll all lose eventually? Most days it feels like it to me.
Or is there an email equivalent of Cossack dancers and a shuttle launch? If so, where is it, and how can I get there?
DJ Earworm has put together this mashup of the top 25 Billboard Chart tracks of 2008. It’s technically very accomplished. But it left me feeling full of regret and despair. It shows how mainstream bestselling music is a pile of generic piss-wailing R&B toss.
Some of his other mashups are pretty hot. It took me right back to awesome, sweaty, drunken nights at Bastard at The Asylum.
That strange moment in time when mashups felt like they were vitally important. And perhaps they were. Or maybe they still are?!?
For me I think it was just a phase where it seemed like brilliant anarchistic fun. A point in time where home music technology and a kind of cut and paste aesthetic found each other. These days I get tired of bootlegs very very quickly. Once I’ve heard the ‘gag’ – how the two things crash together I’m bored. Even really deconstructed stuff like Girl Talk I find a little dull.
I do quite like Sonny J though – and his stuff is kind of mash-upy, but in a more kind of samply Avalanches kind of way.
Maybe as a ‘treat’ for y’all I’ll try and dig out my Prince / Kraftwerk mashup when I get the chance ;-)