Just To Be Clear…

RIMG0012

In retrospect. Looking at the comments. With the benefit of hindsight. And having chatted with Sophie (and others). I think the long post from yesterday was perhaps too long and too connected. I think maybe it should have been 3 shorter posts instead.

I fear I’ve developed a kind of addiction  to joining things up. A blogging symptom I think.

The 3 shorter posts should have been:

  1. “Look, there’s lots of ads around with lots of people doing stuff together in a similar way”. Isn’t that a funny thing. Personally I like some of them. End post 1.
  2. That T-Mobile ad. It’s everywhere. I’m not a hater. I don’t love it from a personal point of view. But I think it’s a good ‘big ad’ and my guess is that it works well against it’s target audience. End post 2. I’ve tried to set the record straight over at Adliterate. Where the rest of the comments prove that, if nothing else, the T-Mobile ad generates talk (in a good way).
  3. I’m of the opinion that, in some cases, you can communicate connection and collaboration in a different, more engaged way. Something less showing and more doing. Less manufactured and more real. And that requires a different approach. And the people who are experts at doing the two approaches may well be different people. The skills required are very different. They should collaborate more. End post 3.

Sorry for any confusion.

But it did spark some good comments / debate :-)

3 thoughts on “Just To Be Clear…”

  1. Oops – clicked ‘tab-enter’. Itchy fingers. Anyway, couldn’t agree more. While working mainly in mobile marketing for the last 6 years I’ve been involved in tons of pitches with lovely demonstrative connectivity ideas at the centre, only to be asked how it would work on the telly. Gah.

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