Comments on: Was Our Store Free Of Clutter?

By: ManJackson

ManJackson — Fri, 05 Dec 2008 10:08:34 +0000

I saw a good one in a co-op in Southsea – it said: “Do you think we should only sell Ethically Sourced bottled water?” (For the record I answered yes).

I think it’s a great idea especially when the questions asked are of this nature, however, I’d be less impressed if it asked me if I wanted to buy a cheap chocolate bar…

By: FFFFFF » Blog Archive » Flotsam and jetsam P1

FFFFFF » Blog Archive » Flotsam and jetsam P1 — Mon, 24 Nov 2008 08:03:45 +0000

[...] a great little “digital in the wild” observation from Iain. addthis_url = ‘http%3A%2F%2Fffffff.com.au%2F2008%2F11%2F24%2Fflotsam-and-jetsam-p1%2F’; [...]

By: James Kirkup

James Kirkup — Fri, 14 Nov 2008 17:10:36 +0000

I noticed this in the same co-op – it asks different questions every now and then too!

By: Ben

Ben — Thu, 13 Nov 2008 14:09:33 +0000

It looks like I’m in the minority here.
Even if it’s a nice touch from a perception point of view, doesn’t it fall apart when for example the shelves are still untidy a week / month later? (“I thought you cared, but you’ve let me down!”)
ie why ask the question if you’ve no intention of acting on the answer (or a robust reason to)….

By: Kate Richardson

Kate Richardson — Thu, 13 Nov 2008 11:24:20 +0000

Gold star. Purely because it asks about your experience instead of trying to sell you something irrelevant. It says “we care”. And it’s about real time. Much less interesting if they emailed you a follow up survey. Real in the moment data. Even if you can’t answer objectively because you don’t want to get the nice bloke in the apron in trouble

By: John V Willshire

John V Willshire — Thu, 13 Nov 2008 11:17:13 +0000

That’s from my local Co-op in Brighton… I love it, and regularly answer, but probably skew the sample the other way from Chris who answers no more than he really thinks… I answer ‘yes’ more than I should because I like the guys who work in the shop, they’re very friendly, and I don’t want them to get into trouble.

Reading that back, I might take myself outside and slap myself about a bit… I’ve clearly been in Brighton too long…

Imagine what stores could do with passive data collection stuff instead of active; for instance, if the CCTV cameras could capture smiles on the faces of customers, you could have a store happiness index.

By: A little drop of happiness « The Communications Room

A little drop of happiness « The Communications Room — Thu, 13 Nov 2008 01:59:27 +0000

[...] Iain of Crackunit posted about this nice little touch to the shopping experience by the convenience store Co-op. Whether this collects valid, useable information is beside the point, at least I feel like they are trying to make me happy. Here’s his post. [...]

By: Carl

Carl — Thu, 13 Nov 2008 01:24:34 +0000

Good spot. Shit I like this. Whether it collects useful data or not, it at least makes me think they care

By: Chris

Chris — Wed, 12 Nov 2008 13:10:06 +0000

I do agree with Ben. I think the data will be completely useless.

I shop at Co-Op every day (It’s between the Tube and my flat) and the question becomes a pointless pain in the arse after the first couple of time’s you’ve seen it. “Should Netball be an Olympic Sport?” is nowhere near my mindset when I’m waiting to enter my pin code. I’ve also starting always answering “no” to questions like “Were you served quickly” and “Did our veg look fresh”. Not because it was true, just because the questions are really annoying me.

That should be the question it serves.

“Would you like us to stop asking these stupid questions?”

Yes

By: Iain

Iain — Wed, 12 Nov 2008 11:38:26 +0000

I was thinking we could use it to answer more interesting questions too, stuff like: Do you believe in god?