Spotted this sticker this morning near work. On closer inspection shoreditchwifi.com is an initiative by Fon to deliver shared Wi-Fi to Shoreditch.
They say:
This is a project to create a Free WiFi area for Shoreditch, so that local businesses and residents can share their WiFi with their neighbours and surf the Internet for free.
To get the ball rolling, FON is giving away free WiFi routers to anyone who has an Internet connection in Shoreditch.
I like it as a grass-rootsy kind of campaign. Be interesting to see how it goes.
Not sure who did it, but as Albion do work for FON, are based in Shoreditch and do good stuff I’m guessing they might be responsible.
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Hey Iain ~ yep those nice folk at Albion are behind the coms for FON, as i’ve worked on FON while I was at Albion. Have you checked out http://www.worldsbiggestmexicanwave.com/ ? cos mexican waves a great, but sharing WiFi is even better…